CIO Review

We had just successfully launched our new block chain technology solution aimed at helping companies smoothen financial transactions and gain a competitive edge with the security of our solution. Although the engineering team and were ecstatic about the launch, I couldn’t help but notice that the heads of our Sales and Marketing teams looked slightly distraught. Upon inquiry, they told me that although the product was innovative and game-changing for many firms, One Touch still needed a more efficient way of marketing the solution. Although I was happy, I could see that the ratio of investments to client outreach made towards marketing our mobile applications for enterprises was imbalanced and inefficient. My company undeniably had a team of experts in devising state-of-the-art enterprise mobile applications, but we still lacked in our marketing efficiencies. Even a unique sales model and marketing methodology couldn’t propel One Touch towards popularity, as word of our hard work and p...

With a skilled security team and innovative endpoint security solutions, Formogic helps companies fend off the cybersecurity threats in their complex inter-connected enterprise networks. We work with endpoint and wireless security and provide provides standardized gathering, synthesis, and analysis of data for security testing and mitigating risk. Considering the company’s humble beginnings, the early days for Formogic were analogous to jumping off a cliff and developing an airplane on the way down. As a small business, Formogic was still establishing its bearings while competing against big players in the market who have unlimited marketing budgets and devoted customer base. We needed something more than a motivated sales team for the company’s growth. Although we are proud that we’re neither a subsidiary nor affiliated with any product organization, it also makes it more challenging to reach out to a wider audience. “We soon realized that despite having a powerful solution arsenal an...

After an extensive meeting with a potential client, I recall that I was striding towards my car in the parking lot. I was exuberant about the latest deal that I had made because it meant that our team would be striding towards establishing Lightspeed as a top player in the Michigan market. Although I was happy, I was still not convinced with the ratio of investments to client outreach made towards marketing our mobile applications for enterprises. My company undeniably had a team of experts in devising state-of-the-art enterprise mobile applications, but we still lacked in our marketing efficiencies. Even a unique sales model and marketing methodology couldn’t propel Lightspeed towards popularity, as word of our hard work and perseverance still needed a medium to propagate and reach the right demographic. We employed a dedicated marketing team, and leveraged the email approach to generate leads, but only about only had a 1.8 percent respond back ratio for the total number of emails sen...