We had just successfully launched our new block chain technology solution aimed at helping companies smoothen financial transactions and gain a competitive edge with the security of our solution. Although the engineering team and were ecstatic about the launch, I couldn’t help but notice that the heads of our Sales and Marketing teams looked slightly distraught. Upon inquiry, they told me that although the product was innovative and game-changing for many firms, One Touch still needed a more efficient way of marketing the solution. Although I was happy, I could see that the ratio of investments to client outreach made towards marketing our mobile applications for enterprises was imbalanced and inefficient. My company undeniably had a team of experts in devising state-of-the-art enterprise mobile applications, but we still lacked in our marketing efficiencies. Even a unique sales model and marketing methodology couldn’t propel One Touch towards popularity, as word of our hard work and perseverance still needed a medium to propagate and reach the right demographic. We employed a dedicated marketing team, and leveraged the email approach to generate leads, but only about only had a 1.8 percent respond back ratio for the total number of emails sent across.
We
were struggling on the lead conversion ratio as only nine percent of the total
generated leads would give us business. Honestly, I was confused and
disappointed since my firm could not reach its full potential due to
inefficient marketing.
And
yet, little did I know that the answer to One Touch’s marketing frets was
sitting right in my inbox!
I
had received an email from CIOReview which highlighted an opportunity to be in
the magazine’s list of most esteemed enterprise blockchain solution providers. Very
intrigued and excited by this award, the marketing team and I started to
research about CIOReview and opted to leverage the magazine’s expertise for our
content distribution considerations. Even our marketing team was supportive of
the entire idea since they knew that CIOReview was a reputable publication with
readers that included CIOs, CEOs, VCs, and other top executives.
Working in-hand and transparently with One Touch Tech Solutions, CIOReview delivered an exemplary one page engaging write up highlighting our mission, vision, value proposition, differentiator, and the work culture of our organization. The magazine also delivered unlimited re-print rights to the write-up which turned out to be just what the doctor ordered for One Touch. In a matter of one month, word of One Touch’s unique and cutting-edge technologies got out globally. We received a call from Massachusetts, Texas, and even Indonesia and Malaysia, asking about our approach and whether we could help them too.
Not
only did the word of our prowess in the cloud and blockchain landscape go beyond
borders, but our respond back ratio rose substantially from 1.8 to 4 percent. My
company’s lead conversion also saw a mounted chart as it increased from 9
percent to 11.5 percent. Watching the award logo besides the email,
organizations started to believe in our expertise and started collaborating with
us much more. I could not be happier with the results I have seen when working
with CIOReview. The publication delivers outstanding marketing material and,
from my experience, guarantees to boost your brand image and your profit
margins considerably. The belief and reliability that CIOReview’s editorial
team made for One Touch Tech Solutions in the global map empowered our firm to substantially
increase ROI as the clients' numbers increased.
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