After an extensive meeting with a potential client, I recall that I was striding towards my car in the parking lot. I was exuberant about the latest deal that I had made because it meant that our team would be striding towards establishing Lightspeed as a top player in the Michigan market. Although I was happy, I was still not convinced with the ratio of investments to client outreach made towards marketing our mobile applications for enterprises. My company undeniably had a team of experts in devising state-of-the-art enterprise mobile applications, but we still lacked in our marketing efficiencies. Even a unique sales model and marketing methodology couldn’t propel Lightspeed towards popularity, as word of our hard work and perseverance still needed a medium to propagate and reach the right demographic. We employed a dedicated marketing team, and leveraged the email approach to generate leads, but only about only had a 1.8 percent respond back ratio for the total number of emails sent across.
We were struggling on the lead conversion ratio as only nine percent of the total generated leads would give us business. Honestly, I was confused and disappointed since my firm could not reach its full potential due to inefficient marketing.
And yet, little did I know that the answer to Lightspeed’s marketing frets was sitting right in my inbox!
I had received an email from CIOReview which highlighted an opportunity to be in the magazine’s list of most esteemed enterprise mobility solution providers. Very intrigued and excited by this award, the marketing team and Istarted to research about CIOReview and opted to leverage the magazine’s expertise for our content distribution considerations. Even our marketing team was supportive of the entire idea since they knew that CIOReview was a reputable publication with readers that included CIOs, CEOs, VCs, and other top executives.
Working in-hand and transparently with Lightspeed, CIOReview delivered an exemplary one page engaging write up highlighting our mission, vision, value proposition, differentiator, and the work culture of our organization. The magazine also delivered unlimited re-print rights to the write-up which turned out to be just what the doctor ordered for Lightspeed. In a matter of one month, word of Lightspeed’s unique and cutting-edge technologies got out globally. We received a call from Massachusetts, Texas and even Indonesia, asking about our approach and whether we could help them too. Not only did the word of our prowess in the enterprise mobile application landscape go beyond borders, but our respond back ratio rose substantially from 1.8 to 4 percent. Lightspeed’s lead conversion also saw a mounted chart as it increased from 9 percent to 11.5 percent. Watching the award logo besides the email, organizations started to believe in our expertise and started collaborating with us much more. I could not be happier with the results I have seen when working with CIOReview. The publication delivers outstanding marketing material and, from my experience, guarantees to boost your brand image and your profit margins considerably.
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